PG Program

MBA – Marketing | Jain University

Approved by

UGC Approved University
NAAC A Grade University
AICTE Approved University
Apply for MBA – Marketing | Jain University


The knowledge of Marketing Concepts has become valuable to organizations to fight it out in a churning marketplace. This has resulted in huge demand for MBAs with Marketing specialization & the career growth of Marketing professionals has been exponential in most organizations. Many CEOs & Managing Directors of organizations in highly competitive markets are with marketing backgrounds. In an era of global markets, the customer today has a much wider choice and given the plethora of television channels, apart from internet marketing and teleshopping, the customers seek to be wooed by the marketers. And as time passes, wooing and cajoling will only intensify, calling for innovative and inventive ways of not only attracting but retaining the customers for a longer duration. In the traditional selling concept, the main strategy was to first manufacture the manufactured and then somehow find and convince the customers to buy the products. And this was done by aggressive sales & sales promotion tools with huge impetus on closing the sales or achieving the targets even if it meant cutting down on prices. In a contrast to this, the Marketing concept emphasizes the importance of consumer needs & behavior. The approach is to first understand the consumer’s needs & then approach him to satisfy him as the most important pursuit. In today’s time, the focus is on maximizing profits through consumer satisfaction less on sales maximization. Marketing aims to understand the consumer & his needs so well that the product or service so developed should sell by itself. All that is required is to make customer satisfaction an integral part of the company strategy.

Elective Highlights

  • Strong foundation in the principles and practices of Marketing
  • Thorough understanding of advanced courses like Integrated MarComm, Digital Marketing, Marketing Analytics, etc.
  • Enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business mastery with a blend of Marketing and Management courses
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Course Duration

2 years

Course eligibility

10+2+3 year/Equivalent

First year Fee



Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50 % or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.

Course Structure

First Semester
  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
Second Semester
  • Entrepreneurship
  • Marketing Management & Research
  • Consumer Behaviour
  • Marketing Research and Information Systems
  • Sales and Supply Chain Management
Third Semester
  • Business Environment & Strategy
  • Operations Management
  • Agricultural and Rural Marketing
  • Integrated Marketing Communications
  • Services Marketing and CRM
  • Open Elective
Fourth Semester
  • Global Marketing
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-functional Elective
  • Master Thesis / Project 
* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning

  • Learning Excel 2019 by David Rivers
  • Communication Foundations by Tatiana Kolovou and Brenda Bailey-Hughes
  • Leadership: Practical Skills by Chris Croft
  • Marketing Communications by Deirdre Breakenridge
  • Advanced Consumer Behaviour by Michael R Solomon
  • Retail Sales Management by Noah Fleming

Fees Structure

Semester-wise Fee Plan Year-wise Fee Plan Total Course Fee Plan
One-time Registration Fee: Rs.2000/- Examination Fees (Per Year): Rs. 3000/-
I Sem      Rs.20,000
II Sem      Rs.20,000
III Sem      Rs.20,000
VI Sem      Rs.20,000
I Year      Rs.40,000
II Year      Rs.40,000
Total      76,000/-

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