PG Program

MBA Marketing Management | SGV University

Approved by

UGC Approved University
UGC
NAAC A Grade University
NAAC
AICTE Approved University
AICTE
DEB
Apply for MBA Marketing Management | SGV University

Overview

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Course Duration

2 years

Course eligibility

Graduate

First year Fee

42,500/-

Eligibility

A Degree from a recognized University with a minimum of 50% of total marks obtained (45% for SC/ST) in the cognate/related subjects in the entire degree course.

Course Structure

First Semester
  1. Modern Business Organization and Management
  2. Global Business Environment & Economics
  3. Accounting & Financial Management
  4. HR & OB
  5. Business & Corporate Law
Second Semester
  1. Business Research Methodology
  2. Modern Marketing Management
  3. Information Technology for Business
  4. Production Operations & SCM
  5. Business Communication Skills
Third Semester
  1. Business Policies & Strategic Management
  2. Consumer Behaviour
  3. Entrepreneurship & Innovation Management
  4. Fundamentals Of Advertising
  5. Team Building And Leadership
Fourth Semester
  1. Business Ethics & Corporate Governance
  2. Strategic Marketing Management
  3. International Marketing Strategy
  4. Fundamentals Of Global Business Management
  5. Project Work

Fees Structure

MBA

Fees

1st Semester

21,500

2nd Semester

21,000

3rd Semester

21,000

4th Semester

21,000

Total Fees

84,500

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