PG Program

MBA – International Marketing (Integrated with CIM,UK) | Jain University

Approved by

UGC Approved University
NAAC A Grade University
AICTE Approved University
Apply for MBA – International Marketing (Integrated with CIM,UK) | Jain University


An MBA degree with a concentration in International Marketing provides the knowledge for understanding market trends, product portfolios, competitors, and consumer behavior from a global perspective. It provides students with the necessary advanced-level skills to efficiently plan, develop and implement strategic marketing processes. The program brings in-use examples of various international industries to teach advanced marketing theories and techniques. It teaches about the link between marketing logistics and other co-related factors as they exist in a contemporary global environment. The program is recognized by the Chartered Institute of Marketing (CIM) ; which was founded in 1911 and is a UK-based professional marketing body. CIM is a strong family of over 30,000 members, including more than 3,000 registered chartered marketers. It has supported, represented, and developed marketers, teams, leaders, and professionals. It promotes responsible marketing practices across the profession to safeguard public confidence and inspire the wider society. This specialization is recognized by the world’s leading professional marketing bodies and respected industry-wide

Elective Highlights

  • This specialization is recognized by the world’s leading professional marketing body CIM, UK
  • Students can achieve CIM Associate Membership upon the completion of the course
  • Access to a range of benefits across 4Cs: Career, Capability, Community, and Content 
  • Offers a range of professionally recognized Marketing and Digital Marketing qualifications designed to develop core skills needed for modern marketers
  • A blend of marketing and management courses
  • This specialization is recognized by the world’s leading professional marketing body CIM, UK
  • The marketing content maps against unique Professional Marketing Competencies – a framework of skills and behaviors required of today’s professional marketer
  • An industry-vetted program that delivers technical excellence and supplements professional skills
  • Analyze problems and propose actions in real-world situations as part of the Project Work

Course Duration

2 years

Course eligibility

10+2+3 years

First year Fee



Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50 % or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.

Course Structure

First Semester
  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behavior & Human Resources Management
  • Quantitative Techniques & Analytics
Second Semester
  • Entrepreneurship
  • Marketing Management & Research
  • Marketing & Digital Strategy (CIM)
  • Innovation in Marketing (CIM)
  • Digital Optimization (CIM)
Third Semester
  • Business Environment & Strategy
  • Operations Management
  • Digital Customer Experience (CIM)
  • Resource Management (CIM)
  • Managing Brands (CIM)
  • Open Elective – Strategic Business Leadership
Fourth Semester
  • Analytics for Finance
  • Financial Markets
  • Global Marketing Decisions (CIM)
  • Corporate Digital Communications (CIM)
  • Creating Entrepreneurial Change (CIM)
  • Master Thesis / Project 
* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning

  • Learning Excel 2019 by David Rivers
  • Communication Foundations by Tatiana Kolovou and Brenda Bailey-Hughes
  • Leadership: Practical Skills by Chris Croft
  • Social Media Marketing: Real Estate by Carlos Gil
  • Introduction to Commercial Real Estate Analysis by Symon He
  • Real Estate Analysis Foundation by Symon He

Fees Structure

Semester-wise Fee Plan Year-wise Fee Plan Total Course Fee Plan
One-time Registration Fee: Rs.2000/- Examination Fees (Per Year): Rs. 3000/-
I Sem      Rs.50,000
II Sem      Rs.50,000
III Sem      Rs.50,000
IV Sem      Rs.50,000
I Year      Rs.100,000
II Year      Rs.100,000
Total      1,90,000/-

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