UG Program

BBA – Business Intelligence & Analytics (Integrated with IoA, UK) | Jain University

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Apply for BBA – Business Intelligence & Analytics (Integrated with IoA, UK) | Jain University


Analytics is concerned with turning raw data into insights for making better decisions. This program accredited by the Institute of Analytics (IoA), UK, is focused on managerial and business problem solving using data analytics. The students gain exposure and a practical understanding of different technologies such as database systems, machine learning, artificial intelligence, text analytics, video and voice analytics, and big data technology. IoA is a globally recognized professional body for analytics and data science professionals. The program enables students to achieve IoA  membership and also to have access to the IoA resources and information services. The program is designed to enable individuals to help organizations understand their customers, forecast future demands, and use big data to make effective decisions. In addition to managerial skills, the program teaches industry-standard analytics software and the mathematical skills required to gain insights from various data sources. Input from industry-experts ensures the course content meets today’s business needs. The program is exhaustively based on current industry trends and developments. After completing the program, students can aim for various job roles and responsibilities such as artificial intelligence expert, business intelligence analyst, machine learning specialist, business intelligence developer, business intelligence architect, etc.

Elective Highlights

  • Accredited by IoA and enables students to achieve IoA Membership upon completion of the course
  • Learn predictive modeling to derive insights from a large amount of available data to support managerial decision making
  • The specialization is a culmination of both business intelligence and analytics domains
  • Enables students to learn and showcase intelligence while maintaining the required business and social standards
  • Students will be able to implement and develop practical solutions and applicable business practices with the help of data analytics and business intelligence
  • A host of skill enhancement and ability enhancement courses in addition to core courses
  • Analyze problems and propose solutions in real-world scenarios as part of the project work

Course Duration

3 Years

Course eligibility


First year Fee



Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government. Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Course Structure

First Semester
  • English
  • Business Management
  • Fundamentals of Business Intelligence
  • SQL for Business *
  • Python for Managers *
  • Quantitative Techniques for Management
Second Semester
  • Marketing Management
  • Organization Behavior & HRM
  • Statistical Analysis using R
  • Data Wrangling
  • Introduction to Business Analytics
  • Communicative English
Third Semester
  • Managerial Economics
  • Visual BI Tool – Tableau
  • SaS Visual Analytics
  • Interactive Excel Dashboards for BI
  • Environmental Science
Fourth Semester
  • Macroeconomics
  • Financial Markets & Instruments
  • Machine Learning Basics
  • Text Processing & Analytics
  • Entrepreneurship
Fifth Semester
  • Introduction to Big Data
  • Supply Chain Analytics
  • Web Harvesting & Social Media Analytics
  • Research Methodology
  • Personal & Managerial Effectiveness
Sixth Semester
  • Operations Management
  • Strategic Management
  • Introduction to Video and Voice Analytics
  • Information Systems for Business
  • Ethics & Values
  • Research Project

Value Added Programs on LinkedIn Learning

  • Business Analytics by Kumaran Ponnambalam
  • Business Math by Jim Stice and Kay Stice
  • Accounting Foundations: Managerial Accounting by Jim Stice and Kay Stice
  • Managerial Economics by Stefan Michel
  • Corporate Finance Foundations by Jim Stice and Kay Stice

Fees Structure

Semester-wise Fee Plan Year-wise Fee Plan Total Course Fee Plan
One-time Registration Fee: Rs.2000/- Examination Fees (Per Year): Rs. 3000/-
I Sem      Rs.40,000
II Sem      Rs.40,000
III Sem      Rs.40,000
VI Sem      Rs.40,000
V Sem      Rs.40,000
VI Sem      Rs.40,000
I Year      Rs.80,000
II Year      Rs.80,000
III Year      Rs.80,000
Total      2,28,000/-

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