PG Program

MBA – Marketing & HRM | Jain University

Approved by

UGC Approved University
NAAC A Grade University
AICTE Approved University
Apply for MBA – Marketing & HRM | Jain University


Traditionally both Marketing and HR have been looked upon as separate entities with the former focused on external environments and the latter in an internal setting. In today’s digital world, it’s the union of Marketing and HR that is fueling a company’s growth. Both Marketing and HR represent a vital component to businesses everywhere. The common element in the HR and Marketing stream is people. For any industry, the Marketing and HR streams work in sync and share few common objectives that are targeted toward different audiences. Marketing is responsible for the branding of the company, discovering a company’s message, and communicating the same to its consumers. On the other hand, HR is accountable for employment branding; ensuring the organization is perceived properly by internal employees and external candidates. Working in collaboration, HR finds the right people to promote and build the brand, while marketing builds and delivers the brand message. In the end, HR and marketing must work cohesively and use empathy to truly connect with and understand employees. This duo combination is the heart to run any organization and it seems promising for prospective employers and job-seeking graduates. This specialization will help you develop the skills for a variety of Marketing and HR careers.

Elective Highlights

  • Strong foundation in the principles and practices of Marketing and HR strategies 
  • Firm grip over two important business functions to deliver better results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business mastery with a unique blend of Marketing, HR, and Management courses
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Course Duration

2 years

Course eligibility

10+2+3 year/Equivalent

First year Fee



Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50 % or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.

Course Structure

First Semester
  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
Second Semester
  • Entrepreneurship
  • Marketing Management & Research
  • Talent Acquisition & Management
  • Learning and Development
  • Consumer Behaviour
Third Semester
  • Business Environment & Strategy
  • Operations Management
  • Employee Reward Management
  • Integrated Marketing Communications
  • Services Marketing and CRM
  • Open Elective
Fourth Semester
  • Strategic Human Resource Management
  • Organization Development & Change Management
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-functional Elective
  • Master Thesis / Project 
* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning

  • Learning Excel 2019 by David Rivers
  • Communication Foundations by Tatiana Kolovou and Brenda Bailey-Hughes
  • Leadership: Practical Skills by Chris Croft
  • Marketing Communications by Deirdre Breakenridge
  • Advanced Consumer Behaviour by Michael R Solomon
  • Human Resources: Using Metrics to Drive HR Strategy by Catherine Mattice Zundel

Fees Structure

Semester-wise Fee Plan Year-wise Fee Plan Total Course Fee Plan
One-time Registration Fee: Rs.2000/- Examination Fees (Per Year): Rs. 3000/-
I Sem      Rs.30,000
II Sem      Rs.30,000
III Sem      Rs.30,000
VI Sem      Rs.30,000
I Year      Rs.60,000
II Year      Rs.60,000
Total      1,14,000/-

Looking for Scholarship?

Scholarship Application for MBA – Marketing & HRM | Jain University Course

Similar Courses

Let us get in touch with you

Similar Courses

Let us get in touch with you