UG Program

BBA – International Marketing (Integrated with CIM, UK) | Jain University

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Apply for BBA – International Marketing (Integrated with CIM, UK) | Jain University


The BBA program in international marketing enables students to understand and learn marketing strategies for the modern world markets. It helps them understand how factors like social media, marketing analytics, and data accumulation have created an impact on the marketing discipline. The course is mainly focused on learning tactics and strategies geared towards the international marketplace. A BBA degree in international marketing provides the ability to survive and flourish in the ever-changing environment of international business. The Chartered Institute of Marketing (CIM) was founded in 1911 and is a UK-based professional marketing body. CIM is a strong family of over 30,000 members, including more than 3,000 registered chartered marketers. It has supported, represented, and developed marketers, teams, leaders, and professionals. It promotes responsible marketing practices across the profession to safeguard public confidence and inspire the wider society. This specialization is recognized by the world’s leading professional marketing bodies and respected industry-wide.

Elective Highlights

  • The program is integrated with the Chartered Institute of Marketing (CIM), UK
  • Aids in developing a strong foundation on various aspects of international marketing practices
  • Provides access to a range of benefits across 4Cs: Career, Capability, Community, and Content 
  • Offers various professionally recognized marketing and digital marketing core skills designed especially for modern marketers
  • Provides students a blend of marketing and management courses
  • The marketing content maps against unique Professional Marketing Competencies; a framework of skills and behaviors to be followed by modern-day professional marketers
  • Provides skill enhancement and ability enhancement courses in addition to the core courses
  • Provides an opportunity to analyze problems and propose solutions in real-world scenarios as part of the project work

Course Duration

3 Years

Course eligibility


First year Fee



Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government. Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Course Structure

First Semester
  • English
  • Business Management
  • Principles of Marketing (CIM)
  • Marketing Communications (CIM)
  • Fundamentals of Digital Marketing (CIM)
  • Quantitative Techniques For Management
Second Semester
  • Marketing Management
  • Organization Behavior & HRM
  • Applied Marketing (CIM)
  • Campaigns Planning (CIM)
  • Introduction To Business Analytics
  • Communicative English
Third Semester
  • Managerial Economics
  • Customer Insights (CIM)
  • Digital Marketing Techniques (CIM)
  • Accounting & Finance
  • Environmental Science
Fourth Semester
  • Macroeconomics
  • Financial Markets & Instruments
  • Marketing & Digital Strategy (CIM)
  • Innovation in Marketing (CIM)
  • Entrepreneurship
Fifth Semester
  • Digital Optimization (CIM)
  • Digital Customer Experience (CIM)
  • Resource Management (CIM)
  • Research Methodology
  • Personal & Managerial Effectiveness
Sixth Semester
  • Operations Management
  • Strategic Management
  • Managing Brands (CIM)
  • Information Systems for Business
  • Ethics & Values
  • Marketing Analytics (IoA)
* Course matrix subject to change based on emerging industry trends and academic requirements

Fees Structure

Semester-wise Fee Plan Year-wise Fee Plan Total Course Fee Plan
One-time Registration Fee: Rs.2000/- Examination Fees (Per Year): Rs. 3000/-
I Sem      Rs.42,500
II Sem      Rs.42,500
III Sem      Rs.42,500
VI Sem     Rs.42,500
V Sem      Rs.42,500
VI Sem      Rs.42,500
I Year      Rs.85,000
II Year      Rs.85,000
III Year      Rs.85,000
Total      2,42,250/-

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