BBA – International Marketing (Integrated with CIM, UK) | Jain University

The BBA program in international marketing enables students to understand and learn marketing strategies for the modern world markets. It helps them understand how factors like social media, marketing analytics, and data accumulation have created an impact on the marketing discipline. The course is mainly focused on learning tactics and strategies geared towards the international marketplace. A BBA degree in international marketing provides the ability to survive and flourish in the ever-changing environment of international business. The Chartered Institute of Marketing (CIM) was founded in 1911 and is a UK-based professional marketing body. CIM is a strong family of over 30,000 members, including more than 3,000 registered chartered marketers. It has supported, represented, and developed marketers, teams, leaders, and professionals. It promotes responsible marketing practices across the profession to safeguard public confidence and inspire the wider society. This specialization is recognized by the world’s leading professional marketing bodies and respected industry-wide.

Elective Highlights

• The program is integrated with the Chartered Institute of Marketing (CIM), UK
• Aids in developing a strong foundation on various aspects of international marketing practices
• Provides access to a range of benefits across 4Cs: Career, Capability, Community, and Content 
• Offers various professionally recognized marketing and digital marketing core skills designed especially for modern marketers
• Provides students a blend of marketing and management courses
• The marketing content maps against unique Professional Marketing Competencies; a framework of skills and behaviors to be followed by modern-day professional marketers
• Provides skill enhancement and ability enhancement courses in addition to the core courses
• Provides an opportunity to analyze problems and propose solutions in real-world scenarios as part of the project work