UG Program

BBA Advertisement & Marketing | Chandigarh University

Approved by

UGC Approved University
UGC
NAAC A Grade University
NAAC
NIRF
AICTE Approved University
AICTE
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Apply for BBA Advertisement & Marketing | Chandigarh University

Overview

Bachelor of Business Administration, is a highly valued Professional degree designed to develop the skills required for careers in business and management. Chandigarh University’s Distance and Career-oriented BBA programme prepares students for a variety of management careers.

Course Duration

3 years

Course eligibility

10+2 Equivalent

First year Fee

26,900/-

Eligibility

10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council.

Course Structure

First Semester

S. No

Codes

Subject Title

Th/P/Pro

Cr

1

BBA101

Basic Accounting

Th

3

2

BBA102

Business Mathematics and Statistics

Th

4

3

BBA103

Micro Economics

Th

3

4

BBA104

Computer Fundamentals

Th

3

5

BBA105

Communication skills

Th

3

Total

 

16

Second Semester

S. No

Codes

Subject Title

Th/P/Pro

Cr

1

BBA106

Human Resource Management

Th

3

2

BBA107

Marketing Management

Th

3

3

BBA108

Financial and Management Accounting

Th

3

4

BBA109

Principles of Management

Th

3

5

BBA110

Advance Accounting

Th

4

Total

 

16

Third Semester

S. No

Codes

Subject Title

Th/P/Pro

Cr

1

BBA111 

Banking

Th

3

2

BBA112

Logistics and Supply Chain Management

Th

3

3

BBA113

Indian Economy

Th

4

4

BBA114

Rural Marketing

Th

3

5

BBA201

Advertisement & Marketing (Group-A)

Th

3

6

BMS101

Environmental, Waste and Disaster Management

Th

2

Total

 

18

Fourth Semester

S. No

Codes

Subject Title

Th/P/Pro

Cr

1

BBA 115

Research Methodology

Th

4

2

BBA116

Compensation Management

Th

3

3

BBA117

Digital Marketing

Th

3

4

BBA118

Commercial & Company Law

Th

3

5

BBA202

Advertisement & Marketing (Group-A)

Th

4

Total

 

16

Fifth Semester

S. No

Codes

Subject Title

Th/P/Pro

Cr

1

BBA119 

Entrepreneurship Development

Th

3

2

BBA120

Business Environment

Th

3

3

BBA121

Retail Management

Th

3

4

BBA122

Operations Research

Th

4

5

BBA203

Advertisement & Marketing (Group-A)

Th

3

6

BMS102

Gender Equality and Women Empowerment

Th

2

Total

 

18

Sixth Semester

S. No

Codes

Subject Title

Th/P/Pro

Cr

1

BBA123

Corporate Strategy

Th

3

2

BBA124

Financial Services and Markets

Th

3

3

BBA125

Industrial Relations and Labour Laws

Th

3

4

BBA126

Final Project

Pro

3

5

BBA204

Advertisement & Marketing (Group-A)

Th

4

Total

 

16

Fees Structure

Fee Structure 

Odd Semesters (1st, 3rd and 5th) 

Even Semesters (2nd, 4th and 6th) 

Academic fee 

8950 

8950 

Registration fee 

2500 

– 

Examination fee 

2000 

2000 

*SLM Hard copy charges (Optional) 

1250 

1250 

Total (Excluding SLM hard copy) 

13450 

10950 

Total (Including SLM hard copy) 

14700 

12200 


Note:

  1. Prospectus fee – ₹ 500/- (at the me of admission)
  2. *including courier charges

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